TUTORIAL 4

TUTORIAL 4: MARKETING ASSESSMENT AND STRATEGIES FOR NEW VENTURES

Section A

1.       Which of the following TRUE about marketing?

          A        Sold what can be made

          B        Focus on the needs of the seller

          C        Satisfying customers effectively and efficiently than competitors

          D        All of above

2.       The following refer to target market, EXCEPT?

          A        Prospective buyers

          B        Can be segmented into categories

          C        Able to determine market size

          D        Including competitors’

3.       If the total sales forecast is RM200,000 and Ain Enterprise hold 20% market share, how much Ain Enterprise sales forecast should be? ?

          A        RM 60,000

          B        RM 40,000

          C        RM 20,000

          D        Cannot be determined

4.       Set near price to the competitor price is refer to ______________

          A        cost-based pricing

          B        value-based pricing

          C        competition-based pricing

          D        price skimming

5.       Media coverage is one example of ______________

          A        public relation

          B        sales promotion

          C        advertising

          D        personal selling

Section B

1.      

Company	Sales
ABC Sdn Bhd	RM 30,000
DEF Sdn Bhd	50% from ABC Sdn Bhd
GHI Sdn Bhd	¾ from DEF Sdn Bhd
JKL Sdn Bhd	RM 25,000

(a)      Calculate the market share of before entry.

(4 marks)

(b)     If MNO Sdn Bhd enter the market and achieve RM 10,000 sales, find the market share loss of its competitors.

(4 marks)

(c)      Based on market share loss, calculate new market share.

(2 marks)

2.       Describe FOUR marketing strategies can be used in order to increase the sales.

(20 marks)